We are seeking a highly skilled and experienced Social Media Marketing Expert to manage and grow our presence on key social media platforms including Facebook, Instagram, TikTok, and others. The ideal candidate will have a proven track record of developing and executing successful social media strategies, creating engaging content, and driving measurable results.

Responsibilities:

• Develop and implement a comprehensive social media marketing strategy aligned with our brand goals
• Create compelling content in various formats (text, image, video) optimized for each platform
• Manage our social media accounts on a day-to-day basis, including posting, responding to comments, and engaging with our community
• Plan, execute, and optimize paid social media advertising campaigns, with a focus on Meta (Facebook/Instagram) and TikTok
• Collaborate with our creative team to produce high-quality, on-brand social media assets
• Monitor, track, and report on key social media metrics and ROI using tools like Meta pixel, Google Analytics, and UTM parameters
• Stay up-to-date with the latest social media trends, features, and best practices and adapt our strategy accordingly
• Work closely with cross-functional teams (e.g., marketing, product, customer service) to ensure social media efforts align with overall business objectives

Requirements:

• 3+ years of hands-on experience managing social media for brands, preferably in our industry
• Expertise in running paid social media campaigns on Meta and TikTok, with a solid understanding of audience targeting, creative best practices, and optimization tactics
• Technical proficiency in tools like Meta pixel, Google Analytics, and social media management platforms
• Excellent writing and communication skills, with the ability to adapt to different brand voices and tones
• Strong project management and multitasking abilities
• Creative mindset with an eye for great content that resonates with audiences
• Analytical skills to derive insights from social media data and make data-driven recommendations
• Degree in marketing, communications, or a related field preferred

If you are a social media rockstar passionate about leveraging the power of social to drive business results, we\\\'d love to hear from you.