Responsible for improving a company's organic search results. Creates and launches SEO campaigns, identifies areas of improvement, runs PPC campaigns, and attempts to improve the clients' sites' rankings in major search engines.
· PRIMARY RESPONSIBILITIES
· Review and analyze client sites for areas that need to improved, deleted, or revised.
· Prepare detailed strategy reports.
· Identify the least expensive but most powerful and profitable keywords for client sites.
· Improve a company's organic search results.
· Write effective headlines, body copy, and websites.
· Ensure websites are filled with optimal keywords.
· Place keywords appropriately in copy to gain most search engine traffic.
· Write effective call-to-action statements.
· Write original, powerful SEO content for blogs and websites.
· Implement off-page SEO content strategies such as coding.
· Strategize ways to improve and track site performance.
· Compile and present SEO performance reports.
· Utilize basic programming and web design skills to enhance SEO.
· Create advanced SEO strategies.