We are seeking a highly skilled and experienced Social Media Advertising Expert to manage our social media advertising campaigns. The ideal candidate will have a deep understanding of social media advertising platforms including Facebook, Instagram, Pinterest, and TikTok, and will be able to create and execute successful advertising campaigns that drive business growth. The Social Media Advertising Expert will work closely with the marketing team and be responsible for developing, implementing, and analyzing social media advertising campaigns to ensure they meet business objectives.

Key Responsibilities:

• Develop, implement, and manage social media advertising campaigns across multiple platforms including Facebook, Instagram, Pinterest, and TikTok
• Create ad copy, images, and videos that are engaging and optimized for each platform
• Conduct research to identify target audiences and develop strategies to reach them effectively
• Analyze data to measure the success of campaigns and identify areas for improvement
• Develop and implement A/B testing strategies to optimize ad performance
• Manage ad budgets and adjust bids to achieve maximum ROI
• Stay up-to-date with the latest social media advertising trends and best practices
• Collaborate with internal teams to align social media advertising campaigns with the overall marketing strategy
• Monitor and report on competitor activity and industry trends
• Provide regular updates on social media advertising performance to stakeholders

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• Proven experience as a Social Media Advertising Expert, with a track record of developing and executing successful campaigns
• Expert-level knowledge of social media advertising platforms, including Facebook Ads Manager, Instagram Ads, Pinterest Ads, and TikTok Ads
• Strong analytical and problem-solving skills, with the ability to use data to inform decision-making
• Excellent written and verbal communication skills, with the ability to craft compelling ad copy
• Strong project management skills and ability to manage multiple campaigns simultaneously
• In-depth knowledge of A/B testing methodologies and optimization strategies
• Experience managing ad budgets and achieving ROI targets
• Familiarity with digital marketing software such as Google Analytics, Hootsuite, and Sprout Social
• Experience in e-commerce advertising is a plus.